Fall 2010

H E A L T H   T E C H N O L O G Y
Knowing is better than not knowing

Raising awareness about EHRs in Canada

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Canada Health Infoway, with its partner jurisdictions, is launching a national public awareness campaign based on extensive research on what Canadians know and believe about EHRs to help patients understand their high-level benefits.

Submitted Article

Whether it’s the provincial Pharmacy Network enabling health care professionals to provide better medication care to patients, the provincial PACS system allowing clinicians to view diagnostic images regardless of where they were taken, or the laboratory system in development that will make lab results available province-wide, Electronic Health Records (EHRs) have increasingly become a core part of health care delivery. This is true not only in Newfoundland and Labrador, but also nation-wide. And Canada Health Infoway, with its partner jurisdictions, is launching a national public awareness campaign to help Canadians understand the high-level benefits of EHRs in health care. The national campaign was developed based on extensive research among Canadians, including what they know and believe about EHRs today. It will launch in late September, with a second flight to follow early in 2011, and will include television, print, and online advertising in national and provincial media. In the provincial market, the Centre for Health Information will partner with Canada Health Infoway to bring the messages to Newfoundlanders and Labradorians. Given our progress with EHR development in this province, particularly with community pharmacies connecting to the Pharmacy Network, partnering on this national campaign is a very timely opportunity to educate our population about the EHR. The campaign tag line, Knowing is Better, along with the clinical scenarios developed by Infoway clearly depict the advantages of EHRs in patient care, including timelier and increased access to important information, like current medications, regardless of where prescriptions have been written or filled. In campaign pretesting, an average of 71% of the viewers said they would be likely to seek out more information on EHRs after viewing the television ads. And while the majority, 55%, indicated they would go online to find that information, the second-highest recognized source for additional information, at 27%, was physicians. Based on the above research, it is expected that physicians may hear questions from their patients once the campaign begins in our province. To support the anticipated demand for information, the campaign will include a micro-website to provide more detail on the status of EHR development, as well as stakeholder information kits for health care professionals. Once the information kits become available, the Centre for Health Information will work with professional associations to share accordingly. For more information regarding the public awareness campaign, please contact the Centre for Health Information at (709) 752-6000.

For more information about the Newfoundland and Labrador Centre for Health Information, please visit the NLCHI website.



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