winter 2012

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CMA creates one-on-one leadership coaching program for MDs


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Physicians seeking a one-on-one opportunity to hone their leadership skills now have the chance thanks to a new service that CMA is making available to current and aspiring MD leaders.

By Mr. Patrick Sullivan

Physicians seeking a one-on-one opportunity to hone their leadership skills now have the chance thanks to a new service that CMA is making available to current and aspiring MD leaders — professional leadership coaching provided by qualified coaches from across the country.

CMA Coaching Connections, launched in October, will bring MDs together with professional coaches who have been vetted by the CMA. It was developed following requests from participants in the CMA’s Physician Management Institute (PMI) leadership courses, who were seeking one-on-one support to help them apply the leadership and management lessons they had learned.

The new program allows doctors seeking career/leadership advice to select from among 11 coaches; before making their choice, they receive a free half-hour consultation. Coaching will be delivered via telephone or online tele-video methods such as Skype.

After choosing a coach, participants negotiate a contract with their chosen coach; the standardized hourly coaching rate is $250/hour (plus taxes) for CMA members and $312.50 (plus taxes) for non-members, with fees paid directly to coaches. All coaches have a minimum of five years experience.

CMA President Anna Reid says the development of leadership skills within medicine is a key role for the CMA.

“The goal is to enhance leadership effectiveness by helping physicians recognize and cultivate their strengths. These skills will provide a career boost for participants, but the profession also benefits because physician leadership is what’s going to drive the transformation of our health care system.”

The coaching roster includes Dr. Nancy Merrow, chief of staff at the Southlake Regional Health Centre in Newmarket, Ontario. She is a “passionate advocate for the advancement of interprofessional, patient-centred care and access to effective hospice palliative care” and was instrumental in creating the Physician Leadership Resource Manual for the Ontario Hospital Association. “When we unlock the potential within our medical leaders, system transformation will occur,” she says. “Effective coaching is the key.”

The other coaches include Callie Bland, an executive coach from Vancouver who has worked with more than 500 clients, and Bruce McLeod of Belleville, Ontario, the president of Live Big Coaching. “I know first-hand what can be accomplished when skill and ability are fused with purposes and passion,” says McLeod.

Details about all 11 coaches can be found at www.cma.ca/coachingconnections. Additional information is available via e-mail or by calling Cynthia (Cindy) Milito at (800) 663-7336, ext. 2147. – CMA News

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